The Strategy - continued
The Ambition
In 2020 the visitor economy will be the number one driver of social, cultural and economic life of Great Cumbrae, with substantially increased economic benefits for residents and business. This will be achieved by further developing and promoting the Great Cumbrae product offer for leisure and business visitors, as a year round vibrant and stimulating cultural destination.
KEY PERFORMANCE AREAS
There are five broad areas for development within this strategy period to deliver the 2020 Vision; and highlighted as CCDC “Ambition”.
This strategy is focused on how we can maximise growth, but also how we can generate greater benefit. The overall ambition and strategic aims are set out below in five simple steps and interpret the aims and objectives contained within the company Articles of Association.
Click any of the above objectives to see the details
